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Vayam (JBM Group Initiative)

Vayam is a social initiative that is focused to inculcate truth, honesty, integrity andhuman values among all sections of the society, especially at the grassroot level. It aims to use morally leading and entertaining films to effectively portray the importance of values and inspire viewers to understand and absorb them. Vayam’s value proposition is “Healthy, Inspiring, Entertaining”, so that the respective target audiencefeel positively inspired.

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